Jimmy Choo Unveils Remodeled Rodeo Drive Boutique


Jimmy Choo‘s Beverly Hills boutique has a whole new look.

The brand unveiled its newly renovated and majorly expanded new global concept store on Rodeo Drive this week, designed in collaboration with the London-based David Collins Studio.

You’ll find a world of Jimmy Choo items inside the store: in addition to the women’s and men’s shoe and bag collections, the split-level store carries eyewear, sunglasses, small leather goods, soft accessories and fragrances.

The store was conceived by Jimmy Choo Creative Director Sandra Choi in collaboration with David Collins Studio, to convey, well, haute living. The environment is sophisticated, luxurious and elegant, with soft hues, subtle touches of texture and shimmering services. Satin gold, rosa egeo pink marble and mink velvets blend seamlessly with the oyster stone and mother of pearl chevron floor. Woven mesh in metallic tones and spherical glass pendants grant the space a certain allure.

Jimmy Choo Made to Order, a new custom service, also premiers at the opening of the Beverly Hills store presented in chests inspired by cabinets of curiosity and Art Deco steamer trunks. The mainline and fashion collections are presented on spot lit feature walls.

To celebrate the re-opening, Jimmy Choo has launched a limited edition of their iconic Candy bag which will be exclusively available at the Rodeo Drive store.

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