Gucci To Create Exhibit for Chelsea Flower Show Based on Signature Flora Print


The Chelsea Flower Show is going high-end this year! Fashion powerhouse Gucci recently announced its plans to take part in the iconic horticulture event by debuting a garden based on its signature Flora print. Landscape and garden designer Sarah Eberle created the lively exhibit, which will be displayed in the Fresh Garden area of the annual event beginning May 20.

Though floral patterns are nothing new in Spring fashion, the pattern has special significance to the brand’s creative director, Frida Giannini. “Flora was the very first iconic design motif from Gucci’s storied past that I decided to revive and reinterpret,” she told Women’s Wear Daily. “Since then I have used it on bags, dresses, scarves and as the inspiration for a series of fragrances.”

To add even more flower-power to your summer wardrobe, the brand is also unveiling two exclusive Lady Lock handbags crafted from the Flora canvas, which will be sold exclusively at Gucci’s Sloane Street store in London.