Entrepreneur Nadim Mehanna becomes Zenith’s new Friend of the Brand

Swiss watchmaker Zenith recently announced prominent entrepreneur Nadim Mehanna as its latest Friend of the Brand from the Middle East region.

Nadim Mehanna


Currently the Managing Owner of the Motor Show Multimedia Network and once a racer himself, Nadim, aka Mister F1, has been credited with introducing Formula One to the Middle East as the first F1 expert and presenter of the region. An automotive engineer by profession, Nadim is the most powerful and popular Motoring and Hi-Tech celebrity in this part of the world and a perfect fit for the cutting-edge and esteemed Zenith.

Nadim also founded NMPRO, a hi-tech multimedia production company dedicated to handling refined brands for Multinational companies ranging from Motoring, Telecommunication, Electronics, Aviation, Luxury and Watches among others. As part of the exclusive partnership, Zenith watches will become the official timekeeper of Nadim’s MotorShow. Furthermore, Nadim will be revealing a different Zenith timepiece on every episode of MotorShow which will be picked based on the type of car featured in that particular episode.  Taking the prominence of Zenith a step further, MotorShow’s official website, the world’s largest in terms of automotive content, will host a Zenith micro-site that will display the latest news, innovations and everything else related to the intriguing world of Zenith watches.

Zenith is located at The Dubai Mall. Tel: +971 43398104