Prada Buys Majority Stake in Pastry Shop

For years, Prada has served as wearable eye-candy for luxury lovers. But now the Italian label is entering into another equally decadent territory—dessert!

The brand recently purchased an 80 percent stake in Angelo Marchesi Srl, the parent company of a 19th-century Milanese eatery Pasticceria Marchesi. Known for its mouthwatering pastries and chocolate treats, the iconic pastry shop is considered a favorite by locals.

“Marchesi represents a symbol of Milanese excellence and I am happy we have stipulated this agreement with the family that founded the historic brand,” Prada SpA managing director Patrizio Bertelli said in a statement.”Our goal is to collaborate in an effective manner in its development and in full respect of its tradition.”