Membership Only For Your Face? Yes, at the Erno Laszlo Institute in SoHO


Let’s discuss my new discovery in the heart of SoHO; a perfect mix of luxury, beauty, rejuvenation, art, relaxation and exclusivity. Located in one the City’s most coveted neighborhoods, the Erno Laszlo Institute is member’s only, but I got exclusive Haute access inside. Needed to share…and for a girl who has gotten facials since I was ten years old, it is one of the best experiences I have had in my thirty years of existence.

Suzanne Price, the Aesthetician Extraordinaire

So here is the story. Laszlo is for members only! Chicness at its finest! How it works? If you are not a member, you can not go, unless your friend is a member. No cold calling for an appointment allowed. What is this membership all about? Well, for an annual $3,000 usd per year, you can have unlimited access to Laszlo treatments, serums, peels and more. Having just reopened, the original Institute was a favorite of the late Marilyn Monroe, Jackie Kennedy Onassis, Grace Kelly and Audrey Hepburn.

Erno Laszlo

I entered their flagship location on West Broadway, and immediately was wowed. From the collection of Lalique crystal displayed throughout the establishment, to the bright lights and magnificent chandelier all at a face-skin oriented operation, I felt home; simply ready to move on in! I was greeted by the lovely Suzanne Price, my aesthetician for the hour and a half service. Not only was Suz a skin expert, she was a wealth of knowledge and explained the history of the brand, the membership structure all while making me look brand new (as I write this item, it is the day after, and my skin does look quite radiant; must have been the UV lights that many celebrities often stop in pre-red carpet to attain the extra glow)!

The Erno Laszlo Famous Black Soap

Membership is quite limited, to keep the Institute exclusive. However, if you are accepted to Erno Laszlo world, welcome to A customized Skin Rejuvenation Program of Nutrition Boosting Facials and Cellular Regeneration Peels focusing on skin correction and maintenance. You also receive $250.00 in Laszilo products for your regiment. Oh, the Institute also offers three-month trial at $1,ooo. Talk about try before you buy!