Haute 100 LA Update: Kanye West’s Donda Announces Partnership with Jay Z’s Roc Nation
Kanye West and Jay-Z are once again becoming a dream team.
West has announced that his creative design and content company, Donda, has partnered up with Jay’s Roc Nation, which will manage all of DONDA Music.
The focus of the venture will be West’s international recording brand as well as his tours.
Donda is the design company Kanye named after his late mother. Thus far the brand has collaborated with Louis Vuitton, Nike and Parisian brand A.P.C. and was responsible for the artwork and marketing campaign for Jay and Kanye’s 2011 collaboration album Watch the Throne, as well as the branding, launch and tour for West’s 2013 album Yeezus.
There’s no need to watch the throne here — it’s clearly already occupied, thank you very much.
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