Officine Panerai Opens Boutique in Aspen

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Luxury watchmaker Officine Panerai has expanded its U.S. retail presence with a new boutique in Aspen. The boutique is the manufacture’s 10th in North America, and the largest of those to date.

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The 1,255 square foot boutique is located in a two-story landmark building at the heart of the prestigious ski town, with sweeping views of Aspen Mountain. The boutique features Panerai’s an expansive sales area, library and VIP lounge for customers.

In honor of the opening, Panerai will participate as a Presenting Sponsor of the Light It Up Blue Aspen Gala in support of Autism Speaks and Extreme Sports Camp on Sunday, February 16th. For the gala’s live auction, Panerai will donate an Aspen Special Edition Luminor Marina 44mm (PAM 00467), #1 of the limited edition series, in brushed steel. This special edition timepiece bears a unique engraving on the case back depicting the Rocky Mountains and Aspen Mountain, and will be presented to the highest bidder by Panerai North American President Rafael Alvarez at a private event at the Panerai Boutique the following evening.


To further support Autism Speaks and its local Aspen-affiliate Extreme Sports Camp, Panerai will donate a percentage of proceeds for sales made throughout the week to the two non-profit organizations.


Mr. Alvarez commented, “We’re delighted to participate in Light It Up Blue Aspen, in support of Autism Awareness and we’re grateful to the Aspen community for giving Panerai such a warm welcome this winter season. We look forward to lots more community involvement in the years ahead.”

Photos courtesy Officine Panerai.