Sarah Jessica Parker To Curate New High-End Jewelry Venture


Sarah Jessica Parker is really ready to get back in the fashion game. Days after unveiling a sneak peak of her new shoe line, SJP, the 48-year-old actress has revealed her plans to serve as the curator of a luxury jewelry e-commerce venture called WeTheAdorned.

The site will include exclusive pieces by top jewelry designers such as Erickson Beamon, Lulu Frost, Paige Novick, Fenton Fallon and Pamela Love made from bronze, 24-karat gold, diamonds, emeralds, and other precious stones.

“We might only make 200 units of one piece. We’re providing a platform for designers that allows them to have a destination where they can sell their best pieces in a way that they can make money,” the site’s founder, Tim McElwee, told WWD. We’re marketing the designers, not WeTheAdorned; it’s a really big differentiator.”

Although the annual fee has yet to be determined, the company plans to offer memberships at a premium and non-premium level.