Smith Optics Named Official Eyewear for Aspen/Snowmass


Smith Optics, meet Aspen/Snowmass. The high-performance eyewear and helmet line announced its three-year partnership with Aspen Skiing Co. today, making it the official eyewear of the area’s four mountains: Aspen, Snowmass, Buttermilk and Aspen Highlands. Featured products wlll include eco-friendly sunglasses, snow goggles, helmets and the Forefront all-mountain bike helmet. Smith will be a major part of both winter and summer programming at Aspen/Snowamass

“Smith has long been a key business partner of Aspen/Snowmass”, says John Rigney Vice President Sales & Events for Aspen/Snowmass “and now we’re super excited to collaborate on some of our most compelling event programming together”.