Asmallworld Pursues the Middle East Market through Locally-Targeted Initiatives

Sabine Heller- CEO of ASMALLWORLD 2


ASMALLWORLD, the renowned private international travel and social club, has announced that it is targeting growth in the UAE market through a host of local initiatives. The site will now guarantee access to up to one thousand qualified UAE-based applicants to its velvet-roped club.



The UAE’s growing international community with residents that travel on a frequent basis makes it a perfect target for ASMALLWORLD. “As a world-renown cosmopolitan city with a booming luxury market, and citizens who have a high level of taste and sophistication, the United Arab Emirates is a perfect market for our growth initiative,” said ASW CEO and President Sabine Heller.

As part of their Membership Rewards program, ASMALLWORLD has now partnered with some of the UAE’s top fashion and hospitality brands to offer benefits to members living in and traveling to the UAE including Six Senses Resorts, Taj Hotels and Resorts, Sauce Boutiques, Banyan Tree Ras Al-Khaimah + Banyan Tree Al-Wadia. The Membership Rewards program additionally offers members exclusive benefits with over 500 additional international partners.

ASMALLWORLD has also recently partnered with such leading International brands as Maserati Stores, Luggage Free, Bvlgari Resort Bali, Smythson, Leading Hotels of the World, Mandarin Oriental Hotels, Alila Hotels & Resorts and Cathay Pacific Airlines, among others.

The site’s most popular rewards include a free World’s Finest Clubs membership, which grants its users access to leading nightlife venues in hundreds of cities, and a free week’s stay at the soon to launch 5-star Kittitian Hill Resort in St. Kitts. One of their most unique Privileges is a health insurance package available to all members, targeted at ASW’s audience of avid globe-trotters. Member rewards are redeemed online or using the new ASW Membership Card.

With such a long list of benefits, the ASW Membership card is an exciting and riveting way to travel to some of the finest places the world has to offer. We’re on board!

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