News | October 29, 2013

Fred Segal Launches Bespoke Fragrance Blending Kit

News | October 29, 2013

By Laura Schreffler

Fred Segal has created its first ever bespoke fragrance blending kit just in time for the holidays.

The Santa Monica store which has been creating signature scents for celebrities and the LA for more than 30 years has now launched The Blend by Fred Segal.

This specially curated fragrance oil kit contains 10 rollerballs made of custom Italian glass, each featuring a different base note that can either be worn alone or mixed together.

Thousands of scents can be created based on mood, activity and occasion.

The kit contains a trifold carrying case, a display stand and step-by-step fragrance “recipe” cards. In case you aren’t feeling particular creative, the kit also includes pre-made “recipes” for scents like the aquatic”Regatta”, the floral “Flower District” and the spicy “Tryst”.

The Blend launches in November 2013 with a retail price of $150.00 USD and will be sold at Fred Segal and SpaceNK stores.

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