The Four Seasons hotel brand is the latest company to hop on the gourmet-meets-street food bandwagon.
The goal of the FS Taste Food Truck to put its haute cuisine on a mobile platform, thus making it more accessible to the a larger audience.
“Food is a passion for us at Four Seasons and we are always seeking to share that in inspiring and exciting ways, whether it’s through a Michelin-star dining experience or the perfect beer and burger pairing at one of our gastropubs,” Guy Rigby, vice president of food & beverage in the Americas, said in a press release. “We want to keep our chefs engaged in something that is very relevant and the food truck movement fits the bill. It’s fun, unexpected and will foster the notion that Four Seasons does things differently.”
The truck will travel to three states on the West Coast, including California, where it will stop at eight destinations.
The Four Seasons in each city, of course, will be its home base.
The truck is slated to hit the road on Sept. 16 in Palo Alto, Calif., and end in Santa Fe, N.M on Nov. 10.
It will make a pit stop at the luxurious Four Seasons Beverly Hills.
Let it be said, though, that the truck isn’t just going to plop itself in front of a resort area. The truck will stop at different landmarks in each city and will additionally host “pop-up parking lot parties” along with other special events.
If you’re deliberating what to order should the truck stop in your town, a sampling of its menu items include short rib quesedillas with Oaxaca cheese and spicy salsa, tres leches cake with Mexican-chocolate ice cream and shrimp toastadas with chipotle remoulade.
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