Julianne Moore is the New Face of Reed Krakoff

Julianne Moore has just signed on to be the new face of luxury ready-to-wear brand, Reed Krakoff. The 52-year-old actress will star in the print campaign for the line’s fall collection.

After shooting the photos, Krakoff told Women’s Wear Daily that Moore is the perfect choice because of “the combination of personal strength, confidence and a subtle sensuality, which is strongly reflected in the imagery.”

Michelle Obama is also a big fan of Krakoff and wore his designs for her official portrait, President Obama‘s swearing-in ceremony and her April 2013 Vogue cover.

Photo credit: Reed Krakoff