Gwyneth Paltrow Opening a Swanky Blow-Dry Bar in Brentwood

Hot on the heels of successful blow-dry only beauty salons like Rachel Zoe’s DreamDry and Ali Webb‘s DryBar, Gwyneth Paltrow has decided to jump on the bandwagon and open her own blow-dry shop in Brentwood.

The new business venture is a collaboration between the Goop founder and her stylist, David Babaii, as well as her trainer, fitness guru Tracey Anderson.

Though the shop is still unnamed, its location will be a hop, skip and a jump way from Anderson’s new westside fitness studio.

Both are slated to open on April 4th.

How could the mastermind behind a platform called Goop not dabble in hair? Taking a cue from Rachel Zoe, actress/lifestyle enthusiast Gwyneth Paltrow is opening a blow-dry bar in Brentwood—and it’s opening next week.

Cosmopolitan reveals that the project is a joint venture with Paltrow’s stylist, David Babaii, and her business partner, fitness trainer and all-around bestie Tracey Anderson. The fashion rag notes that the yet-to-be-named salon will be located near Anderson’s upcoming fitness studio and both are schedule to open next Thursday, April 4th. It’s all happening so fast!

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