Corum Increase Presence in Dubai With New Exhibition


Luxury watchmakers Corum are increasing their presence in Dubai with an exhibition at the prestigious Dubai Mall. Singer and Corum ambassador Elissa Khoury joined the brand’s UAE distributor Ahmed Seddiqi & Sons at the grand opening. Two hundred guests and eighty journalists attended the event, where the Swiss manufacture’s collections were on display, including the Bridges collection, featuring Corum’s exclusive in-line baguette movement.

Antonio Calce, the CEO of Corum, told AME; “It is a big privilege to have the support of partners like Ahmed Seddiqi & Sons. We can completely rely on their expertise and elite positioning in the UAE and more specifically Dubai, which offer Corum a unique showcase in this market with a real knowledge of the watchmaking industry. Together with exceptional timepieces such as those from our Bridges collection, we will be able to ascend the brand to yet another higher level.”

Meanwhile, the vice chairman of Ahmed Seddiqi & Sons, Mr. Abdul Hamied Seddiqi, said; “Ahmed Seddiqi & Sons values the relationship with Corum which we have strengthened and it is an honor for us to host the Corum Exhibition at The Dubai Mall, which will highlight some of the brand’s key characteristics. This exhibition will reinforce the relationship between Corum and our clients by reintroducing the brands’ DNA. We believe that the UAE and specifically Dubai has created the ideal platform for luxury brands to reconnect with the demands and needs of the local and regional market.”

Pictured above is Mohammed Abdulmagied Seddiqi, Abdul Hamied Seddiqi, Elissa Khoury and Anotnio Calce. Source and photo courtesy AME.