Lacoste feted the launch of their new limited edition tee-shirt by the Campana Brothers, a Brazilian artist-duo who designed their extremely popular 2009 collection featuring a shirt made entirely of crocodile logo patches. This time around they have evoked Brazil, and their famous “Sushi” swirls using colorful crocodile logos. 100% of the proceeds for these shirts are being donated to the Everglades Foundation to help wildlife and, especially, the crocs their shirts are associated with. The party took place around the pool at Soho Beach House and included guests Fernando and Humberto Campana, Sophie Lacoste Dournel ,Lacoste USA CEO Steve Birkhold, Kellan Lutz, Russell Simmons and DJ Cassidy. Guests enjoyed a performance by The Misshapes.
Photos by: Michael Kovac for Getty Images
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