Minimalist Allurements: Italian Jeweller Brand Vhernier Inaugurates its First Boutique Within the Middle East

Popular Milan-based Italian jewellery brand Vhernier has recently inaugurated their first boutique within the Middle East. Located on the Boulevard of Jumeirah Emirate Towers, the decor of the new store mirrors the brand’s minimalist and elegant style, influenced by trends in Modern and Contemporary art. Vhernier’s designs are for those who want a Made-in-Italy brand reflecting glamour and elegance with a bit of edge.

The evening radiated sophistication and glamour as the Vhernier boutique was transformed into a classy and stylish setting transporting guests on a journey into the heritage and aesthetic world of Vhernier. Among the invitees wereTV presenter and Vhernier muse, Mona Abou Hamze as well as other VIPs including representatives and directors from the AW Rostamani Group, which will be operating in partnership with AW Rostamani Lifestyle.

“I am very happy to bring Vhernier to the region,” said President of Vhernier, Carlo Traglia. “Dubai is known as one of the world’s centres for high-end luxury brands. Expanding to the Middle East and, specifically Dubai, has proven to be the right step forward. I am also taken with the immense presence of Modern and Contemporary art within the region and see that it is a sector, like luxury, which is continually developing into new creative avenues. It’s great to have a brand be stationed within this kind of ambiance.”

Vhernier represents high-end exclusive Italian jewellery and is renowned for its creativity and minimalist design. The brand’s creations are loved and worn by the most popular of celebrities, including Demi Moore, Angelina Jolie and Jessica Biel. With such an eminent fan base around the world, we see much promise in the new Dubai store as it looks to captivate shoppers of the region with its glamorous and beautiful creations.

Vhernier is located in The Boulevard of Emirates Towers, Tel: +971 43198999. www.vhernier.com