Alacrán Tequila Help Etro Launch New Fragrance in SoHo

Last night, Italian fashion house Etro hosted a roaring party at its SoHo boutique with the help of Alacrán tequila. Guests packed the store to celebrate the launch of Etro’s new fragrance called Greene Street, so named for the location of the brand’s boutique at the intersection of Greene and Spring Street in New York’s trendiest shopping area.

The evening’s guest list was a veritable who’s-who of the downtown scene; hotelier Sean MacPherson, Gatecrasher’s Carson Griffith, philanthropist Melissa Berkelhammer, Nylon’s Dani Stahl and designer Monika Chiang.

DJ May Kwok kept things lively, while custom Alacrán cocktails got things going. After guests got an exclusive first sniff of the new fragrance for men, they raised a glass to toast Rachelle Hruska Macpherson, founder of society blog Guest of a Guest, who covered November’s Scene magazine.

Photos courtesy Guest of a Guest.