German Watchmaking Pioneer A. Lange & Söhne Inaugurate Flagship Boutique at The Dubai Mall

The renowned German Watchmaker A. Lange & Söhne has now opened their second boutique in the Middle East. Just a few months ago the brand opened up their first store in the region at Etihad Towers in Abu Dhabi and has now inaugurated its second at The Dubai Mall. The new boutique constitutes A. Lange & Söhne’s regional flagship store, as well as the largest in the world – a fitting accolade to match Dubai’s standing as an international retail epicentre.

Close to 2,000 square feet in size, the exclusive space offers visitors fascinating insights into the realm of precision watchmaking by the pioneers of horological excellence. The Dubai Mall boutique features sophisticated furnishings and a welcoming ambiance to reflect inimitable craftsmanship and technological innovations. “Dubai was a natural location for us to choose when selecting a city for our flagship boutique in the Middle East; it is well-recognised for being a business hub as well as an international leisure, tourism and shopping destination”, said Wilhelm Schmid, CEO of A. Lange & Söhne. “Expansion in the Middle East is of great importance to us as the region has been developing itself as an increasing market for watch conoisseurs, where technical timepieces are particularly sought after.”

On the occasion of the official boutique inauguration, A. Lange & Söhne unveiled a special edition of the Lange Zeitwerk, with the designation Handwerkskunst. Limited to only 30 watches, this masterpiece celebrates Saxon artisanship at its finest and is available exclusively at the seven A. Lange & Söhne boutiques across the globe in Dubai, Abu Dhabi, Dresden, Shanghai, Tokyo, Seoul and Hong Kong.

A. Lange & Söhne, The Dubai Mall +971 43253923.