New Jewelry Site Launches in LA

Faye Sadou / WENN

Jewelry lovers have a reason to celebrate now that is operational.

The site, owned by the California Jewelers Association, will function as a jewelry news site, an online magazine, a social networking site and a blog all wrapped into one. launched on Wednesday night with a party at Erica Courtney’s Beverly Blvd. boutique with an intimate gathering hosted by “Make It Or Break It” star Cassie Scerbo.

Guests at the soiree sipped Perrier Jouet and nibbled on chocolates from the ChocolateBox Cafe as well as Monsieur Marcel.

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