Michelangelo’s David statue may reside in Florence, Italy, but it’s got nothing on the new David statues popping up around LA.
In what will go down as one completely strategic marketing move, H&M has installed two life-sized statues of soccer star David Beckham around Los Angeles.
The LA Galaxy player – who has the fitting nickname of ‘Goldenballs’ – has collaborated with the retail chain to create the underwear line David Beckham Bodywear.
The statues can be found at Hollywood and Highland as well as at H&M’s Beverly Center store.
Fans who come across the Beckham statues are encouraged to Instagram photos of his likeness and may even win their own mini-bust. Other prizes include a signed pair of David Beckham underwear or a $1,000 H&M shopping spree.
Like Haute Living Los Angeles? Join our Facebook page or follow us on Twitter @HauteLivingLA. Want Haute Living Los Angeles delivered to your inbox once a week? Sign up for our newsletter.
News
August 17, 2012Haute 100 LA Update: Arnold Schwarzenegger Shows Sylvester
