Haute Event: Ferrari Owners Group Rally Promotional Drive through SF
With only 3 months until the Ferrari Owners Group (FOG) Charitable Organization launches for its annual rally down to L.A., they threw a fabulous promotional event at the Fairmont Hotel. The Fairmont closed off the street and had over 50 Ferraris parked in every color, from classic Rosso Corso to a sleek Tour de France blue and in every model, from a ultra rare and valuable 250 California Spyder to the newest 458 Spider. They even had a special challenge 458 delivered and which may or may not have taken a deafening hot lap around the hotel. Shhhh we won’t tell if you did or did not.
FOG members mingled with the crowd and tried to encourage people to donate to their cause of the year: Blue Planet Network. Blue Planet Network’s objective is to bring sustainable, safe drinking water to rural communities in developing nations.
After a brief meet and greet, they went to complete their main objective of the day: to raise awareness for the rally and for Blue Planet Network. Gentlemen, start your engines. The operatic scream of 50-something Ferarri engines could be heard by all throughout San Francisco because with beautiful Italian sportscars had a police escorted drive throughout the city. They hit up all the scenic spots such as the steepest street in San Francisco. For those in Union Square or North beach, the echoing of the engines were deafening as they roared through the tunnels.
For more information about how to join the rally or to donate, please visit www.fogrally.com
Photography Credit: Alfie Fernandez Photography
Related Articles
Ralph Lauren Becomes the First American Designer Highlighted in the Catwalk Book Series
Ralph Lauren Catwalk by Thames & Hudson lands May 7, 2026—the first American designer in the Catwalk series.
How PARAISO Continues to Elevate Miami as a Global Luxury Fashion Destination
Returning May 28-31, 2026 for its 22nd edition, PARAISO Miami Swim Week makes its strongest case yet for Miami Beach as a fashion capital in its own right. There are cities that host fashion, and there are cities that define it. For more than two decades, PARAISO Miami Swim Week has quietly — and then […]
Jonathan Anderson’s First Dior Cruise Show Brought Hollywood’s Golden Age Back to Los Angeles
For me, the city of Los Angeles is teeming with energy—both past and present. As I stood at the Charlie Chaplin Studio for the Dior Cruise welcome party, I realized it was the old Hollywood lore (where you truly wish the walls could talk) that makes Los Angeles almost feel ghostly. It’s hard to capture […]
Burberry Takes Over Hôtel Belles Rives on the French Riviera This Summer
Burberry arrives at Hôtel Belles Rives in Antibes for summer 2026—check prints, beach club takeovers, and the Riviera through a British lens.
Step Into the Incredibly Lavish Dior Suite for the 79th Cannes Film Festival
Dior transforms its suite at the Majestic Hotel for the 79th Cannes Film Festival, May 12–23, 2026—beauty, couture motifs, and the Riviera.
Squat Smart Is the Fitness Mat Changing At Home Glute Workouts This Summer
Squat Smart helps improve squat form, glute activation, and lower body workouts with a smarter at home fitness mat.
Latest Stories
Trending Articles
Related Articles
Ralph Lauren Becomes the First American Designer Highlighted in the Catwalk Book Series
Ralph Lauren Catwalk by Thames & Hudson lands May 7, 2026—the first American designer in the Catwalk series.
How PARAISO Continues to Elevate Miami as a Global Luxury Fashion Destination
Returning May 28-31, 2026 for its 22nd edition, PARAISO Miami Swim Week makes its strongest case yet for Miami Beach as a fashion capital in its own right. There are cities that host fashion, and there are cities that define it. For more than two decades, PARAISO Miami Swim Week has quietly — and then […]
Jonathan Anderson’s First Dior Cruise Show Brought Hollywood’s Golden Age Back to Los Angeles
For me, the city of Los Angeles is teeming with energy—both past and present. As I stood at the Charlie Chaplin Studio for the Dior Cruise welcome party, I realized it was the old Hollywood lore (where you truly wish the walls could talk) that makes Los Angeles almost feel ghostly. It’s hard to capture […]
Burberry Takes Over Hôtel Belles Rives on the French Riviera This Summer
Burberry arrives at Hôtel Belles Rives in Antibes for summer 2026—check prints, beach club takeovers, and the Riviera through a British lens.
Step Into the Incredibly Lavish Dior Suite for the 79th Cannes Film Festival
Dior transforms its suite at the Majestic Hotel for the 79th Cannes Film Festival, May 12–23, 2026—beauty, couture motifs, and the Riviera.
Squat Smart Is the Fitness Mat Changing At Home Glute Workouts This Summer
Squat Smart helps improve squat form, glute activation, and lower body workouts with a smarter at home fitness mat.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events




