A Look Inside Gearys New Rodeo Drive Rolex Store

Photo: Lee Salem

In honor of its June 17th opening, Gearys hosted a celebratory soiree on Thursday night at its new Rodeo Drive Rolex boutique.

Nibbles and champagne were on offer as select guests milled about the 1200 square foot space in Beverly Hills exclaiming over the stunning designer watches.

The new shop has replaced Valentino at 360 North Rodeo Drive and sits adjacent to Roberto Cavalli and the Luxe Rodeo Drive Hotel.

Said Gearys owner Thomas J. Blumenthal: “It has always been our dream to showcase Rolex on Rodeo Drive. Rodeo Drive is synonymous with luxury, quality and service.  It’s only appropriate that our local customers and visitors from around the globe will be able to find the world’s most spectacular timepieces on this famed street.”