Clock manufacturer and high-end Swiss watchmaker Jaeger-LeCoultre, in their partnership with the UNESCO World Heritage Centre, got the winning bid of $14,606 at the fourth yearly online auction of the Deep Sea Vintage Chronograph held March 15, 2012.
The profits from the auction have been dedicated to care for a marine site in the Philippines that is a part of the UNESCO World Heritage Marine Program. The Puerto-Princesa Subterranean River National Park is an exclusive marine park that has been in need of immediate help and is an important habitat for biodiversity protection and contains a full “mountain-to-the-sea” ecosystem.