Haute Time: Cameron Diaz Revealed as TAG Heuer’s New Link Lady

As TAG’s newest promoter for their latest line of Link Lady Watchers, Cameron Diaz was one of the most talked about secrets at this year’s Baselworld watch fair. Nobody knew who would be representing the line until TAG’s launch party on March 7, when Cameron Diaz appeared on stage wearing one of the latest models. Cameron has always been very selective about brand endorsements through out her career and has said one of the things she loves about TAG Heuer is the way they challenge the rules and think outside the box.

The innovative watches have encircling, pebble-shaped cases with a central-lugs design and come in two different sizes, 29-mm and 34-mm diameter.