China Beats US with the Highest Demand in Luxury Watches


For 2012 China is on a roll. First, beating out India for holding a record of the world’s largest consumer of Gold, now China has set another record, but this time it beats out the US for the highest demand in luxury watches. According to the WorldWatchReport by Digital Luxury Group, 23 percent of all watch related searches are represented by China and also, a survey based on internet searches confirmed that China has not only become an rising market, but it has the highest demand in luxury timepieces on the market. By ranking brands from highest to lowest demand, Omega tops the list, with Longines and Rolex following as brands most in demand.

Surprisingly, this is the very first time that the US has falling behind, according to the survey since it began in 2004. Based on this year alone, there have been significant increases from other countries like Japan and India. The WorldWatchReport has been a leader in providing substantial information based on 40 luxury brands across 20 international markets, this report benchmarks and measures over 50 digital indicators to keep track of their performance, which helps to show these brands in the increasing markets.

Source: Luxury Launches

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