Ferragamo’s First Women’s Pre-Fall 2012 Collection Celebrated with a Behind the Scenes Film

In the wake of excitement that surrounded the first Women’s Pre-Fall collection for Ferragamo, the storied Italian fashion house presents a behind the scenes video filmed at the Milan presentation which took place in the private royal waiting lounge, Sala Reale, in the Stazione Centrale. The location, which was once occupied by royals during the war, was the ultimate setting for the presentation which epitomized luxury travel in true Ferragamo fashion.

Ferragamo Women\’s Pre-Fall 2012 – Behind the Scenes Film

The designs, some of which can be viewed in the gallery, was the premier Pre-Fall 2012 collection from Creative Director, Massimiliano Giornetti.