Last night, On Tuesday, November 14th, 2011 Montblanc presented the special 10th anniversary production of MONTBLANC’S THE 24 HOUR PLAYS ON BROADWAY, an annual benefit event produced by the 24 Hour Company and Freestyle Picture Company for Urban Arts Partnership in New York City. Some of Hollywood’s biggest talents joined forces to participate in an exciting stream of live performance: writing, directing, and performing six original short plays – all in just a whooping 24 hours! Stars who participated in this exciting event included: Megan Fox, Jessie Eisenberg, Tracy Morgan, Sarah Silverman, John Krasinski, Justin Bartha, Lake Bell, Jack McBrayer, Jason Biggs, Justin Long, Amber Tamblyn, Billy Crudup, Carla Gugino, David Cross, Diane Neal, Gabourey Sidibe, Greta Gerwig, Kathy Najimy, Laura Bell Bundy, Michael Kenneth Williams, Rosie Perez, Rutina Wesley, and more.
Rosie Perez This year’s production featured a special 10th anniversary theme to celebrate the immense success of this partnership and the thousands of students who have benefited from programs made possible by this fundraiser. Since the first annual production in 2001, MONTBLANC’S THE 24 HOUR PLAYS ON BROADWAY benefit has been a driving force in helping Urban Arts Partnership grow from a $400K to a 4 million dollar organization, from serving 8 to 60 schools and from serving 2,000 to 12,000 students.
The creative process began at 10PM on Sunday, November 13th, when the cast and crew gathered at the American Airlines Theater for orientation. After casts and crews have been briefed, each writer spent the night composing a ten-minute play. The following morning, directors returned to read and select their piece and the cast rehearsed throughout the day to prepare for the 8:00 PM performance for a live audience on Broadway. Following the show, stars partied the night away at Montblanc’s star-studded after-party at B.B King Blues Club.
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