Moncler Launches E-Store

Luxury label Moncler takes Aspen-chic sportswear to their brand new dot com site. Worn by celebs including Kanye West and Pharrell Williams, Moncler has become a staple in luxury sportswear with just three-stand alone boutiques in the US. Moncler President and Creative Director Remo Ruffini says stands to expand the clothier’s fan base:

“This launch is a crucial point within our global strategy.”

Ruffini insists more is to come from the site launch, with new initiatives in the works to further the brands scope in the global market. makes its debut with the Fall/Winter 2011 collection.