London’s bike boom

Want to stay or get in shape, but are turned off by the chain gang (that’s you LA Fitness, Fitness First et al) – that are invariably always packed and impersonal?

We know the feeling which is why Haute Living  is looking forward to the opening of BOOM! Cycle – a new 2,500 square foot purpose-built indoor cycling gym that’s set to offer Londoners one of the most professionally instructed, convenient and efficient workouts in the city.

Set in the heart of so hip-it-hurts Shoreditch, BOOM! Cycle will host an array of classes, individually styled by BOOM!’s team of highly trained instructors – all aimed at guaranteeing an awesome cardiovascular workout, burning maximum calories (500-700 in 45 minutes) in minimum time.

The studio itself will house 39 top-of-the-range Schwinn AC Sport bikes, each equipped with MPower Sport bike consoles while the space will feature male and female changing rooms and showers and a comfortable lounge area where customers can buy drinks and snacks along with clothing, indoor cycling shoes and other merchandise.

The creation of model and indoor cycling aficionado Hilary Gilbert, who took her first class back in 2002 when she started modelling, BOOM! Cycle will be the antithesis of faceless, soulless corporate gyms. “Our clients will leave BOOM! exhausted, but they’ll do so with a smile on their face!” says Hilary.

BOOM! Cycle opens on October 6. For the full low-down, visit

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