Baume & Mercier Launch New Hamptons Collection in the Middle East
Last Wednesday, Swiss Maison d’Horlogerie Baume & Mercier officially launched the Hampton collection of watches in the Middle East. Reinvented this year with a design which embodies modern elegance as well as a discreet sense of luxury, the new collection captures the essence of the Hamptons as well as the rich heritage of Baume & Mercier.
New Middle East Brand Manager Romain Dezaux hosted the launch, together with Alexandre Peraldi, Design Director, and Daniel Braillard, Technical Director of Baume & Mercier, who visited Dubai especially for the occasion. “It is with great pleasure that we launch the new Hampton collection in the Middle East; the ladies and men’s pieces are delicately designed and echo a relaxed yet sophisticated way of life. The collection is a true cornerstone of the brand and perfectly represents our lifestyle philosophy,” said Romain Dezaux.
Guests were invited to the Park Hyatt where they were presented the collection in Hamptons-inspired surroundings and had the chance to experience hands-on the design and technical innovations behind the products. A cocktail reception following the presentation was held at the Terrace Lounge restaurant and similarly recalled the casual and elegant style typical of the Hamptons.
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