Haute 100 Update: Lebron James to Launch Lifestyle Concept Store
Haute 100 superstar basketball phenom and most hated man in Ohio LeBron James is launching a new retail store in Aventura Mall called “Unknwn,” though since his “decision” to join Wade and Bosh in Miami last summer he has been anything but.
The lifestyle concept store, set to open this fall, will stock books, art, footwear, and fashion brands including James’s entire Nike shoe and apparel line, Billionaire Boy Club (BBC), OriginalFake, A.P.C., Nike Tier 0, Nike Sportwear, and a number of Japanese brands. Unknwn will also play the part of art gallery occasionally.
The store was originally set to open in Akron, Ohio, prior to to James’s big move to Miami. The moniker “Unknwn” was influenced by how unknown the city of Akron is, and remained intact in Miami as moving to Miami represented an unknown for James. Other than James, the Unknwn team is comprised of Michael Hurley, Chris Julian (Undefeated, Stussy, Fruition, Kanye West), Jaron Kanfer (co-founder of Blessed Label Clothing with Hurley), and Frankie Walker.
Although the store is slated to open its doors in November 2011, Unknwn may release some merchandise and special collaboration items on Uknwn.com if the Heat defeat the Mavs and win the championship. Go Heat!
[Source: Counterkicks.com]
Like Haute Living South Florida? Join our Facebook page or follow us on Twitter @HauteLivingFL. Want Haute Living South Florida delivered to your inbox once a week? Sign up for our newsletter.
Related Articles
Chivas Regal and Global Brand Ambassador Charles Leclerc Introduce a 16-Year-Old Whisky That Redefines Modern Mastery
Charles Leclerc and Chivas Regal unveil a bold 16-year-old limited whisky blending racing ambition with Scotch mastery.
Screen Fatigue is Rising, and Families Are Reconnecting Outdoors
Byline: Lyssanoel Frater Families are rethinking connection in a digital-first world and are unplugging. A familiar scenario plays out every day in homes where everyone is on their devices, their attention riveted to their screens, and oblivious to what their family members are doing. Though the family members may be connected to the digital world, […]
Haute Living Executive Q&A – Arun ‘A.G.’ Ganguly on Modern Investment Strategies
HL As a family office advisor, how are ultra-high-net-worth individuals rethinking portfolio allocation in today’s volatile macro environment, particularly across private equity, real assets, and alternative investments? AG — The 60/40 has been dead for some time — most allocators are simply slow to admit it. What I see across the principals we work with […]
How AI Is Reshaping Private Fleet Management and Insurance
Managing a curated collection of classic cars or a fleet of executive transports has always been part art, part science. It takes passion, foresight, and serious attention to detail. But that equation is shifting fast, thanks to artificial intelligence. AI is redefining how risk, liability, and bespoke insurance work for high-value fleets. For any discerning […]
Inside Miami Race Week’s Most Exclusive Invitation: The Places & Co. x FlyHouse Annual Yacht Experience
Image courtesy of Places & Co. MIAMI, FL — May 2026 — As Formula 1 descends on Miami, a select group of the world’s most influential figures will gather for one of the weekend’s most coveted off-track experiences: the Places & Co. x FlyHouse Annual Yacht Experience. Hosted on Sunday, May 3, this invitation-only affair […]
Inside Hutong Miami’s Refined Power Lunch Scene in Brickell
Photo Credit: Hutong Miami Brickell is a neighborhood that rarely slows down. Deals are negotiated over espresso, schedules fill quickly, and the city’s business class moves with precision between meetings, offices, and dining rooms. In that landscape, lunch is rarely just a meal. It is a moment to reconnect, impress a client, or simply step […]
Latest Stories
Trending Articles
Related Articles
Chivas Regal and Global Brand Ambassador Charles Leclerc Introduce a 16-Year-Old Whisky That Redefines Modern Mastery
Charles Leclerc and Chivas Regal unveil a bold 16-year-old limited whisky blending racing ambition with Scotch mastery.
Screen Fatigue is Rising, and Families Are Reconnecting Outdoors
Byline: Lyssanoel Frater Families are rethinking connection in a digital-first world and are unplugging. A familiar scenario plays out every day in homes where everyone is on their devices, their attention riveted to their screens, and oblivious to what their family members are doing. Though the family members may be connected to the digital world, […]
Haute Living Executive Q&A – Arun ‘A.G.’ Ganguly on Modern Investment Strategies
HL As a family office advisor, how are ultra-high-net-worth individuals rethinking portfolio allocation in today’s volatile macro environment, particularly across private equity, real assets, and alternative investments? AG — The 60/40 has been dead for some time — most allocators are simply slow to admit it. What I see across the principals we work with […]
How AI Is Reshaping Private Fleet Management and Insurance
Managing a curated collection of classic cars or a fleet of executive transports has always been part art, part science. It takes passion, foresight, and serious attention to detail. But that equation is shifting fast, thanks to artificial intelligence. AI is redefining how risk, liability, and bespoke insurance work for high-value fleets. For any discerning […]
Inside Miami Race Week’s Most Exclusive Invitation: The Places & Co. x FlyHouse Annual Yacht Experience
Image courtesy of Places & Co. MIAMI, FL — May 2026 — As Formula 1 descends on Miami, a select group of the world’s most influential figures will gather for one of the weekend’s most coveted off-track experiences: the Places & Co. x FlyHouse Annual Yacht Experience. Hosted on Sunday, May 3, this invitation-only affair […]
Inside Hutong Miami’s Refined Power Lunch Scene in Brickell
Photo Credit: Hutong Miami Brickell is a neighborhood that rarely slows down. Deals are negotiated over espresso, schedules fill quickly, and the city’s business class moves with precision between meetings, offices, and dining rooms. In that landscape, lunch is rarely just a meal. It is a moment to reconnect, impress a client, or simply step […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events