This past Sunday, for the third year in a row, Audemars Piguet was the proud presenting sponsor of The 65th Annual Tony Awards Red carpet in New York. The company further reinforced its commitment to Broadway’s biggest night with an additional sponsorship of the backstage Green Room and Gifting Suite as well as hosting an innovative online charity clock auction to benefit Broadway Cares/Equity Fights AIDS.
CEO & President of Audemars Piguet (North America), Francois-Henry Bennahmias said, “The relationship with the Tony Awards continues to flourish and I am personally excited to see the Broadway community embrace us. I consider them a part of the Audemars Piguet family.”
Adding another level of excitement to the evening was a giveaway of Audemars Piguet timepieces. Award show presenters, performers and nominees were given a key and the chance to unlock a case with the watches inside. The two lucky winners were Hugh Jackman (men’s rose gold Jules Audemars Chronograph) and Christie Brinkley (rose gold Ladies’ Royal Oak).
Leave it to FENDI CASA, who through its sponsorship, provided the room’s luxe setting for the talent to relax and prepare before taking the stage at the Beacon Theatre. In keeping with the spirit of its Ready to Wear, fur and luxury leather goods, FENDI’s home collection is true Italian luxury with collections ranging from contemporary, modern, and classic.
Guests to the gift lounge received: a FENDI CASA gift and gift cards to the Store; a week-long luxury stay at the Patagonia Sur Reserve in Chile, along with carbon offsets purchased in the name of each celebrity and a tree planting kit; a two-night stay and complete spa package from The Lodge at Woodloch; a bottle of premium Avión Tequila; Armani/Dolci pralines, tea and shortbread biscuits; Judith Ripka gift cards; the Ultimate Treatment Collection by Ouidad; Jurlique’s multi-tasking facial serum Limited Edition Herbal Recovery Gel and a facial treatment at the Jurlique flagship store in New York City; GO SMiLE teeth whitening system; a tote-bag by Sentient Jet; and luxury car service by Empire CLS.
Celebrity guests visiting the Green Room and Gifting Suite were: Al Pacino, Alec Baldwin, Robin Williams, Catherine Zeta-Jones, Daniel Radcliffe, Whoopi Goldberg, Hugh Jackman, Kelsey Grammer, Chris Rock, Stephen Colbert, Harry Connick, Jr., Viola Davis, Martha Wash, Martha Plimpton, John Leguizamo, Don Cheadle, Tyne Daly, Christie Brinkley, Samuel L. Jackson, Matthew Broderick, Patrick Wilson, Aaron Tveit, Brooke Shields, Bobby Cannavale, Marg Helgenberger, Jim Parsons, James Earl Jones, Paul Shaffer, Robert Morse, and Joel Grey to name a few.
Additionally, Audemars Piguet has teamed up with Broadway Cares/Equity Fights AIDS to create a unique auction off Audemars Piguet wall clocks. The seven one-of-a-kind aluminum wall clocks were displayed along the red carpet and were decorated by the nominees for Best Musical and Best Musical Revival (Catch Me If You Can, Sister Act, How to Succeed in Business Without Really Trying, Anything Goes, The Book of Mormon, and The Scottsboro Boys), to represent each one of this season’s musicals.
The clocks are now on display in the windows of the Audemars Piguet flagship boutique at 40 East 57th Street in Manhattan with the auction open from June 10th – June 28th on leading charity auction site Charity Buzz
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