Sephora Opens Third Flagship Store in Malaysia

On May 4, 2011, French Beauty Retailer, Sehpora, officially opened up its doors to their flagship store in Kuala Lumpur, Malaysia which will be located at the prominent YTL’S Starhill Gallery along Bukit Bintang Walk. The store will be the second in the South and Southeast Asian market and will be the brand’s third official flagship store (the others are in New York and Paris). The two-story stand-alone beauty empire aims to carry on an innovative shopping experience for consumers in hopes to promote its beliefs of Excellence in retailing, Freedom to choose, Emotion evoked via exhilarating product range and an Audacity that will continuously astonish the customer.

With 10,000 square feet in size, the custom developed and state-of-the-art store, designed by a team in France will carry top-notch beauty and makeup brands, such as Christian Dior, Estee Lauder, Lancome and Clinique as well as some of the trendiest and cutting edge brands like Amazing Cosmetics, Bare Minerals, Urban Decay, Soap & Glory and Sephora private label collection. The store will also be offering many popular beauty brands that are exclusive to Sephora. In Addition, the store anticipates to incorporate a facial treatment service, as well as other retail experiences on the second floor that will hold an international brand name.

Mr. Ravi Thakran, President of Sephora (South and South East Asia, Australia/New Zealand) states, “Sephora’s vision for Malaysia is to be a Beauty Authority, promoting a new shopping experience to this country’s gents and ladies alike, offering an unparalleled range of products and a high standard of service. We are very excited and hope for everyone to be part of this with us. More importantly, we hope to make Sephora Malaysia a destination where customers can constantly learn the latest beauty trends and tips to further complement their savvy lifestyles.”

Founded in 1993 in France, Sephora was acquired by Paris-based LVMH (Louis Vuitton and Moët Hennessy) in 1997. The rest, well, as they say, is history; Sephora is a truly adored retail chain, with 1,000 stores in 25 countries and expanding.