According to the Wall Street Journal, the Denihan Hospitality Group will be bringing its luxury boutique James brand to Miami Beach’s historic Royal Palm Hotel. The hotel company, owned by New York’s Denihan family, has agreed to brand and manage the 109-room hotel for the property’s new owner KSL Capital Partners LLC. To be completed next year, the 72-year-old hotel’s renovation is planned to cost $42.6 million.
The Royal Palm hotel was bought last month from Sunstone Hotel Investors Inc. for $130 million. Under their new branding, the landmark hotel will be renamed the James Royal Palm, and will be the fifth hotel under Denver-based KSL, which manages more than $3 billion of equity.
Denihan Hospitality Group manages 14 hotels, of which only two carry the prestigious James brand – the James Hotels in Chicago and Manhattan. The brand has been celebrated for featuring the work of local artists in their hotels and for the new James Royal Palm, the design of its interior under the guidance of designer Lauren Rottet. The new property will additionally feature a spa, children’s center, among other luxury amenities.
Of the James brand’s expansion into their newest locale, Brad Wilson, Denihan’s chief operating officer has said, “It’s a market that really welcomes more independent and artistically minded brands,” he said in an interview. “We think it’s a perfect match for the James.” KSL managing director Eric Resnick added, “There are a lot of big-box hotels around with all of the typical brands. We think this brand position will be unique, something that both the leisure and corporate traveler will be attracted to.”
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