Sherri Falk, Owner of Basiques
I recently had the pleasure of speaking with Sherri Falk, owner and founder of Basiques, a wardrobe company based on the concepts of simplicity and classicism. Basiques, which recently opened up a Boston showroom and studio, demonstrates the importance of fit, while remaining sophisticated and functional for the workplace, travel, and nightlife.
While living in France, Falk was inspired by both the Parisienne lifestyle and the way that European clothing was designed to showcase female curves. When she returned to America, Falk found that American clothing did not fit nearly as well. She was inspired to launch Basiques in 2001, so she could put a focus on finding clothing to highlight the female body of Americans.
Falk remarks that women wear 20% of their wardrobe 80% of the time, and the pieces that women reach for time and time again are those that fit them the best. The personal wardrobe consultants at the Basiques studio ensures that their entire collection will fit each woman with custom tailoring, providing women with confidence and style.
“The whole idea,” Falk explains, “is to find the perfect white shirt.” From there, Falk added a flirty skirt, classic pant, and shirts with visual texture and color. The entire collection is intended to bring new life to things you already own.
Perhaps one of the most notable things about the collection is its generational versatility. Since classic elements transcend generations, Falk has seen up to three generations of women at her store.
Likely because of their “one wardrobe, one suitcase” mantra, professional women have found some of the most success at Basiques. The versatile ten-piece wardrobe is the perfect foundation for any traveling woman with little time on her hands. It teaches women to start with a clean, classic fundamental and build on it. Sherri notes that “from there, accessorizing with items that are either dainty, chunky, or vintage can make the style your own.”
As a bonus, Basiques also offers wardrobe workshops. Their workplace fashion consultants will come to your office and give a fashion seminar to your colleagues on how to dress to keep things professional and yet fashion-forward all at same time.
Pictured below: Contemporain Classic Jacket by Basiques, $369.
The new Basiques studio is located at 85 Newbury Street, Boston. 857.445.0144
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