BMW Group DesignworksUSA to Open New Studio in Shanghai
Asia is already inching towards global economic domination, and China, one of the points on its glimmering star, is acquiring yet more business by way of BMW DesignworksUSA, a California-based group of strategic design consultants, which will open another branch in Shanghai later this year. In response to Asian markets flood of exponential growth and rising consumer trends, companies such as BMW have decided to ride the successful waves in hopes of increasing their own revenues.
Laurenz Schaffer, President BMW Group DesignworksUSA released a statement saying, “By tapping into the Chinese market, DesignworksUSA gains a deeper understanding of Chinese consumer behaviors and offers a global creative perspective to our clients in China and in Asia, while incorporating the Chinese viewpoint in our projects for our US and European clients.”
Shanghai is strategically located on the mainland of China and at the heart of Asia. The proverbial revolving door of China’s busy marketplace along with its innovative approach to design has the world focused on its next move.
DesignworksUSA is the think tank for BMW, MINI and Rolls-Royce Motor Cars, works in partnership with such moguls as Siemens Inspiro Metro and Embraer Legacy Jet, and is responsible for design of the Intermarine 55 Yacht, Sennheiser earphones and HP Z800 Workstation.
Like Haute Living Asia? Join our Facebook Page!
Related Articles
Isabel Antonia Peschel Redefines the Visual Language of Global Fashion and New York Nightlife**
Discover how Isabel Antonia Peschel blends fashion, art direction, and digital storytelling from Berlin to New York City.
VIVIFY Technology and the Return of Industrial Grandeur: Energy Independence as the New Luxury Frontier
Explore how VIVIFY Technology is reshaping luxury infrastructure with modular hydrogen energy and off grid power solutions.
The Feel-Good Formula for Summer
Discover easy summer wellness habits, from fitness and skincare to nutrition and style, for a healthier, more enjoyable season.
STAND: A New Japanese Café From the Team Behind SHINGO
Miami’s most celebrated omakase restaurant just made way to a more accessible sibling. The team behind Michelin-starred SHINGO has opened STAND, a Japanese café on Miracle Mile in Coral Gables, on Thursday, June 4, and shaped up to be one of the city’s most anticipated daytime openings of the year. Photo Credit: Salar Abduaziz From […]
Niño Gordo Miami: Inside Wynwood’s Most Unique Dining Experience
There is a particular kind of restaurant that does not so much open in a neighborhood as detonate inside it. Niño Gordo, the cult Buenos Aires import that landed in Wynwood in May 2025, is exactly that kind of place. It is loud, maximalist, and unapologetically theatrical, the type of restaurant where the décor alone […]
KidSuper’s Resenha Proved That Fashion, Like Fútbol, Has No Borders
There are fashion shows, and then there are events that transcend the category entirely, moments where the clothes are almost beside the point because what is happening around them is so alive, so specific, and so genuinely felt that the runway becomes a vessel for something larger. KidSuper’s Resenha, presented at Miami’s Nu Stadium during […]
Latest Stories
Trending Articles
Related Articles
Isabel Antonia Peschel Redefines the Visual Language of Global Fashion and New York Nightlife**
Discover how Isabel Antonia Peschel blends fashion, art direction, and digital storytelling from Berlin to New York City.
VIVIFY Technology and the Return of Industrial Grandeur: Energy Independence as the New Luxury Frontier
Explore how VIVIFY Technology is reshaping luxury infrastructure with modular hydrogen energy and off grid power solutions.
The Feel-Good Formula for Summer
Discover easy summer wellness habits, from fitness and skincare to nutrition and style, for a healthier, more enjoyable season.
STAND: A New Japanese Café From the Team Behind SHINGO
Miami’s most celebrated omakase restaurant just made way to a more accessible sibling. The team behind Michelin-starred SHINGO has opened STAND, a Japanese café on Miracle Mile in Coral Gables, on Thursday, June 4, and shaped up to be one of the city’s most anticipated daytime openings of the year. Photo Credit: Salar Abduaziz From […]
Niño Gordo Miami: Inside Wynwood’s Most Unique Dining Experience
There is a particular kind of restaurant that does not so much open in a neighborhood as detonate inside it. Niño Gordo, the cult Buenos Aires import that landed in Wynwood in May 2025, is exactly that kind of place. It is loud, maximalist, and unapologetically theatrical, the type of restaurant where the décor alone […]
KidSuper’s Resenha Proved That Fashion, Like Fútbol, Has No Borders
There are fashion shows, and then there are events that transcend the category entirely, moments where the clothes are almost beside the point because what is happening around them is so alive, so specific, and so genuinely felt that the runway becomes a vessel for something larger. KidSuper’s Resenha, presented at Miami’s Nu Stadium during […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events