Belvedere Vodka and (RED)™ have partnered to raise money for the Global Fund to Fight AIDS. Last night, at a pre-Grammy party at Avalon in Hollywood, Belvedere debuted the (BELVEDERE)RED Special Edition Bottle, from which 50 percent of global profits will be contributed to the Global Fund to Fight AIDS.
Usher performed at the invitation-only party, which not only unveiled the new special edition bottle but also introduced Usher as the face of Belvedere’s (RED)™ campaign. Usher had an incredible show playing many of his top hits as well as some oldies but goodies from his first few albums. The backup dancers from his most recent tour performed alongside Usher, making it a true concert full of Usher’s signature dance moves and costume changes that caused the female fans to swoon.
It was a star-studded night at Avalon/Bardot where Paris Hilton & Nicky Hilton, Adam Lambert, Ryan Phillippe, Chelsea Handler, Jamie Foxx, Jenny McCarthy, Joe Jonas, Cheryl Burke, Estelle, Mya and Jesse Bradford were among the who’s who of guests in attendance. After Usher’s performance the VIP attendees headed upstairs to Bardot where they partied into the wee hours while enjoying a night of music and Belvedere custom cocktails.
(BELVEDERE)RED Signature Cocktail Selection Result RED Cherry
