Haute 100 Los Angeles Update: Hugh Hefner

Our Haute 100 list details the accomplishments of the most influential people in each of our markets—Miami,New YorkLos Angeles, and San Francisco. These people continue to make moves, so rather than waiting for the next Haute 100 issue to come out, we thought we’d provide you with regular updates on those Haute 100 members who are making headlines. Having boomed in the casino business during the late ’60s, Hugh Hefner has decided to take another look into the business, recently.

Hugh Hefner

Category: Thinkers

Company: Playboy

Industry: Publishers

What Made Him Haute: This 82-year-old built the Playboy empire from the ground up, and is still going strong. Need we say more?

What Makes Him Haute Now: Even though his casino business slowed down considerably during the ’80s and his online casino shut down after a short time, Hefner has become serious about getting back into the gambling business; last Sunday, a Playboy casino was opened to the public in Mexico. Combining the sexy sophistication of the iconic playboy bunnies with the international appeal of Cancun, the Playboy Club offers a full range of games, including blackjack, poker and roulette, among others. It also includes a waging bar, where sports fans can get together to watch and bet on their favorite teams. Additionally, this club intends to be a benefit for the community; the Playboy Club has intentions to become involved with multiple charities, including The Red Cross.

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