Ben Sherman and Its Madness

The British Royal Air Force Roundel (Mod Target) brings to mind two things; The Mod subculture of the 1960s and 1970s and Ben Sherman.

Arthur Bernard Sugarman aka Ben Sherman created a his legendary clothing brand in 1963 to bring American style button-down Oxford shirts to London-based jazz fans. Ben Sherman clothing soon became popular among the Mod and Ska subcultures and today has been adopted by men around the world who love the “effortless cool” look of Ben Sherman designs.

Since the 1960s the Ben Sherman brand has walked hand-in-hand with music, bringing together music and style. Now this iconic brand is collaborating with one of my favorite iconic bands.

For Fall/Winter 2010 Ben Sherman launched the Madness Collection, featuring T-shirts with album covers and  literary graphics from one of the most prominent POP/SKA  bands of the late 1970s — Madness!

Here is a look inside their house:

The Madness Collection is limited edition and is going fast! So put on your Porkpie hat, hop on your Vespa and get to a Ben Sherman store now! Or check them out on the Web at

This week, Ben Sherman is giving one lucky reader a stylish duffle bag and a pair of cuff links!(see photos below).

To enter, if you haven’t already, subscribe to this blog (you can subscribe at top left of sidebar) and leave a comment on this post between Nov. 21 and Nov. 27  naming your favorite Madness song.

Good luck! Thanks for reading!

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