Fashion to Go: Cynthia Rowley Bringing Mobile Store to Scottsdale Fashion Square

Having already cruised through Dallas, Houston, Atlanta, and Miami, the Cynthia Rowley mobile shop will be parked at the corner of Scottsdale and Camelback roads from Friday, May 7, through Friday, May 14. But this isn’t just any roaming clothing store; the truck will feature hardwood floors, Lucite fixtures, and fabric wall coverings. There will even be fitting rooms, where shoppers can try on whatever strikes their fancy. Standout pieces include the new collection, launched April 1, for surf clothing company Roxy. A surfer herself, Rowley designed items that were functional with stylish flair, such as a pastel wetsuit, brightly colored boardwalk flats, a pinwheel-print beach towel, a neoprene beach dress, and a cut-out swimsuit.

Don’t miss your chance to take part in this exciting and unique shopping experience, as it marks Roxy’s first collaboration with a fashion designer, and offers style mavens the opportunity to get their hands on some of Rowley’s most playful designs yet. Catch it between the hours of 10 a.m. and 8 p.m. Monday through Saturday, and between 11 a.m. and 6 p.m. on Sunday, or contact the Shop on Wheels to have a Cynthia Rowley stylist do a private fitting at your home or office.

Launched initially at a fashionable event at Barneys New York, the collection for Roxy is now also available online at and, as well as at Colette in Paris, Quiksilver in Tokyo, David Jones in Sydney, 10 Corso Como in Milan, Barneys New York in Scottsdale, and, of course, Cynthia Rowley stores.

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