Rowley and Roxy Host Launch Party

Premier designer and passionate surfer, Cynthia Rowley recently joined Roxy in an effort to combine high-end fashion with functional swimwear. The renowned designer will assemble a 40-piece collection that includes wetsuits, sportswear, swimsuits, and accessories. This partnership will guarantee buyers never looked so good at the beach.

In celebration of this momentous occasion, both Rowley and Roxy hosted a fantastic and fashionable event Thursday evening at Barneys, New York. The ravishing new line will launch at Collete in Paris, David Jones in Sydney, and Quicksilver in Tokyo, among several other worldwide locations.

The decor was as laid back as the designs as colorful mannequins adorned a variety of the new looks and guests arrived in t-shirts and shorts; Rowley hopes to truly embody the surfing lifestyle with her newest collection.

“It is important to tell a story, and this is an authentic and genuine expression of my passion for the surf style,” explains the designer.

Check the Haute Living events page for more scenes for this evening.