Equipment Is Reborn With the Help of Serge Azria

How utterly appropriate that during the craziness of Fashion Week, in the utterly chic cities of New York, London, Milan, and Paris, news of luxe shirt company, Equipment, known for its simple and chic button-downs, would get the fashion world in a tizzy. Launched in the 70s by Christian Roitfeld and popular throughout the 80s and 90s, the line was closed when his partner, Carine Roitfeld, was anointed editor in chief of style bible, French Vogue. The line has found new life in the hands of Serge Azria, CEO and creative director of contemporary brands Joie and Current/Elliot, who has revived the brand with the help of Roitfeld himself with 135 different styles for Spring 2010. Its signature item, which is a silk button down with two front flap pockets, is sure to be a hit with shoppers at Saks Fifth Avenue and Barneys that are carrying the line.