The New Face of Bvlgari

For Bvlgari‘s Spring/Summer 2010 campaign, you’ll see that they chose the right face to fit their elegant label the second you see Julianne Moore rocking the Colombian emerald pendant earrings from their latest collection. The earrings feature detachable Colombian pear-shaped emeralds, weighing 52.86 and 62.32 carats. These jewels were previously part of Bvlgari’s first exhibition at Il Palazzo delle Esposizioni in Rome from May through September 2009.

The campaign, which will debut in February 2010, depicts an “eccentric charisma” lifestyle, and each image features items from several of Bvlgari’s jewelry, watches and accessories collections. Moore was chosen due to her obvious beauty, her intelligence, and  her confidence. In photographs shot by Mert Alas and Marcus Piggot at Tony Duquette’s Dawnridge house in Beverly Hills, Moore is shown lounging in an opulent salon decorated in brocades, satins and peacock feathers.

Via: Luxist