In 2007, Louis Vuitton launched a global corporate advertising campaign which re-focused on travel as its fundamental and defining value. The campaign interprets the concept of travel as a personal journey, a process of self-discovery.
For the first time in its history, Louis Vuitton launched in 2008 a major screen premiere with a compelling 90-second film that breaks new ground for a luxury brand. The film shows an intensely atmospheric evocation of travel as a life-changing experience. Here, travel lies again at the heart of the Louis Vuitton heritage.
In 2009, Louis Vuitton is reinforcing its powerful statement of the ‘journey’ by introducing an international contest ‘Journeys Awards’ on September 3rd, during the 66th Venice Film Festival, in presence of Wong Kar Wai and Antoine Arnault, Head of Communications for Louis Vuitton. The viewers choice selections are being take from now until December 14th. We at Haute Living encourage our readers to participate.
Wong Kar Wai brought his own inimitable style to the movie “My Blueberry Days”, portraying an extraordinary journey in the course of a full and fascinating life, with the incredible music of double oscar award winner Gustavo Santaolalla. His film will serve as an inspiration board for students from the most prestigious international film schools to portray their own version of a journey.
As part of Louis Vuitton’s continuing dedication to supporting culture and education, this opportunity is designed to offer candidates a chance to showcase their creativity, demonstrate their technical skills and resonate with an audience, on top of offering some important media exposure opportunities.
In Mid November, the Official Jury announced their selection, viewable online, and in mid December, the winners of the Jury’s Choice and Online Public’s Choice will be notified. Then, in January 2010, the winners will attend a special screening and celebration of their winning entries.
For more information, visit Journey Awards.
