Euro Motorsport

The thrill of driving a luxury car is hard to beat, and therefore the thrill of shopping for and purchasing a luxury car should be equally special. This was the philosophy that inspired Gene Morales to establish Euro Motorsport, the premier luxury automobile showroom in Ft. Lauderdale. The first and only Pininfarina-designed automobile showroom in the world, Euro Motorsport embodies the sleek lines, unmistakable attention to detail, and forward thinking aesthetic of the legendary Italian car design house.

With only a select number of supercars on display at a time, Euro Motorsport is a sophisticated gallery of the world’s finest luxury and performance autos. A full Snaidero kitchen and B&B Italia interactive car lounge make a visit to Euro Motorsport quite an experience. “My approach is to befriend a client and make them part of a network. It is not just about selling them a car today, its about looking out for them,” explains Morales, who had all design elements, from flooring to the sleek, undulating metallic ceiling, sourced from Italy. “I believe that great design should be more and more available to the public,” says Paolo Pininfarina, the third generation scion of the Pininfarina empire, who now heads up the Italian design powerhouse.

What’s more, the showroom of Euro Motorsport is green and sustainable. “The respect of the environment is becoming the top issue in the new century,” says Pininfarina. “I want to be part of this movement and I want to give my contribution to make the future world a better place to live.” This design attribute combined with a truly experiential approach to the traditional car showroom puts Euro Motorsport on par with the finest in its class.

925 W Broward Blvd.
Ft. Lauderdale, FL 33312