With China nipping at the heels of Japan for the largest consumer of luxury goods, it comes as no surprise that the third annual LuxuryMart09 is predicted to be stronger in 2009 than ever. The luxury business-to-business event will be held in Shanghai and kicks off January 15th. The worlds most luxurious brands including Bentley, Princess Yachts, Cartier, Bank of China, and Relais & Chateaux will all come together to meet, collaborate, and exchange marketing ideas to target China’s most affluent individuals. China is the world’s fastest growing luxury market, and the country’s annual ‘Rich List’ is comprised of 1,000 individuals with a personal net worth of $100 million USD or more and there are 800,000 millionaires. At last years event executives from 54 different brands participated and each had fifteen pre-scheduled meetings to discuss opportunities and synergies between their brands, and was a huge success. This year’s event will host executives from nearly every luxury sector including automobiles, jets, yachts, private memberships, fashion, real estate, and banks.