Wines of Germany, along with the European Union, created DestinationRiesling.com, an interactive website designed to increase interest and awareness for German, as well as other European Rieslings, among U.S. consumers. The site is a key element of the “Destination Riesling” marketing campaign, underwritten by the German Wine Institute and the E.U. A consumer-friendly, interactive food and wine-pairing tool is the flagship component of the site. The tool guides users through a simple, step-by-step process of either matching wine to food or food to wine. Riesling (as well as other select wines from Germany, Austria and Alsace), is highlighted within the application. Ronn Wiegand, Master of Wine, Master Sommelier and Publisher of the RestaurantWine newsletter, provided the content for the pairing tool. “Old World Riesling offers an extensive range of flavors and tastes, from bone dry to seductively rich, making it one of the most versatile and food-friendly varietals in the world,” said Wiegand. “This interactive pairing tool helps consumers better understand the immense versatility of Riesling, as well as other European varietals, so they can find the perfect wine to suit any dish.” In addition to the pairing application, DestinationRiesling.com features current news and events associated with European Riesling. A photo and video gallery includes educational Riesling videos narrated by esteemed food and wine writer, David Rosengarten, courtesy of Devour.tv, a Web-based food and wine television network. Updates to the site will occur on a regular basis. DestinationRiesling.com will serve as a primary information resource for Riesling enthusiasts and novices alike. Head over to www.destinationriesling.com for more info, and to try out the tool. It’s a thumbs up.
News
December 4, 2008Fast Track to Europe
