ICRAVE W Atlanta – Midtown


By Sean Ballent

Manhattan’s chicest studio-based design firm ICRAVE is creating work that encourages innovation and interaction. The company creates high-energy spaces that actively engage visitors in their environment. The firm has established a base of high profile clientele along with a reputation for delivering Manhattan’s top nightclubs and restaurants.

A recent ICrave project that’s receiving applause is the supa-fresh W Atlanta – Midtown Hotel. Guest of the hotel have the luxury of being exposed to its “techno-glam” design; an intersection and incorporation of technology and glamour into the various activities and states of being that travelers encounter during their stay. This concept is carried through the design of every space at the hotel, from public guest spaces to all 466 guestrooms. The W highlights custom ribbon-like oval hammocks that nestle against full-sized windows overlooking the terrace in the lobby’s Living Room. The hotel’s guestrooms allow travelers to connect to their inner self. ICrave created dressing rooms that are imbued with a sense of luxury and romance. Tubs and Jacuzzis were placed in a central position for viewing the room’s scenery, and the DVD on the television. The new W Atlanta – Midtown is the ultimate urban playground.