Bonding New York with Fernanda Forman

By Felicity Sargent

Fernanda Forman establishes Bond New York as the city’s real estate powerhouse.

Nearly one year ago Bond New York, the largest independently owned real estate agency in New York City, recruited a new player to their team. The company heads knew that Bond New York was in need of a managing director not only with fresh and new ideas, but one with the experience necessary to decorously execute them. With this in mind, Fernanda Forman seemed an ideal candidate.

Forman’s background speaks for itself. Having served as an executive vice president of real estate sales and leasing for the venerable Essex House Hotel for nearly 20 years and as the director of residential marketing at Starwood Hotels and Resorts Worldwide, it was obvious to cofounder of Bond New York Bruno Riccotti that this was the woman who could get the job done.

In the past year, Forman has more than proven her capabilities as managing director. She currently heads the Bond Property Marketing Group, which recently announced the opening of the firm’s new flagship office located at the prime location of 1776 Broadway in the heart of Columbus Circle.

The firm’s ultimate goal is to spread its presence throughout Manhattan and in key international markets and destinations.

This latest venture offers creative marketing strategies for residential condominiums, luxury rental buildings, and international mixed-use urban and resort properties around the globe. The new branch has already successfully launched marketing campaigns for several Brooklyn condominiums and collectively has more than 14 local projects underway, including 148 Mercer in Soho, Greenwood Plaza in South Slope, Brooklyn, and 135 North 9th Street in Williamsburg. Additionally, and most excitingly, BPMG is generating large amounts of international activity; the group is marketing Capricho Residences in Mexico and is finalizing talks with luxury developments in Uruguay, Mexico, Panama, Puerto Rico, Dubai, and Costa Rica.

The full-floor office reflects the gargantuan growth the company has recently experienced and offers stunning 360-degree views of Central Park, Times Square, and the Hearst building. This office’s main attraction however will be the international sales gallery, the first of its kind in the city. This system will allow prospective buyers to preview and experience local and international for-sale properties prior to traveling. This not only saves time, but it also proves Bond New York is a true innovator in the real estate market. Additionally, the affluent clientele that Bond works with appreciates the exclusive experience that the technology offers, setting Bond leaps and bounds ahead of the norm. The office will also house more than 50 agents specializing in luxury Manhattan sales and rentals, in addition to the project marketing division. This latest office is only the beginning, as the firm’s ultimate goal is to spread its presence throughout Manhattan and in key international markets and destinations.